9 ways to maximize your money when you outsource marketing

Thinking of hiring a marketing agency? MP Mueller offers nine hints for getting the most bang for your buck. Spend money on research, communicate openly and don't be afraid to ask questions. Also, if you're going to hire a pro, be open to fresh ideas: "Paying an agency to execute preconceived notions is not a good use of your money." NYTimes.com/You're the Boss blog